Click here to view the excerpts from Focus Groups: A Practical Guide for Applied Research (Krueger and Casey, 2000).
It's a very easy read (verging on "Focus Groups for Dummies" at times). But it should give us the nuts & bolts advice we need to conduct our own focus group next Tuesday.
Please let me know if you have trouble reading the scanned copy. I'm happy to lend you the original.
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